Sustainable Destination Attributes’ Imparting Overall Satisfaction on the Adventure Tourists of Rishikesh, Uttarakhand

Abstract

Adventure tourism, a rapidly growing travel industry segment, presents unique challenges and opportunities for sustainable destination management. This research investigates how various sustainable destination attributes affect overall satisfaction among adventure tourists. The study begins by understanding the sustainability of adventure tourism, identifying the primary attributes that contribute to an adventure tourism destination's appeal, including factors such as safety, accessibility, accommodation, and the availability of unique adventure experiences. It then explores the relationship between these attributes and tourists' overall satisfaction, employing quantitative analysis to measure how each attribute influences satisfaction levels. The results indicate that certain destination attributes significantly enhance overall satisfaction. These findings provide valuable insights for destination planners and tourism professionals seeking to optimize their offerings and improve both tourist satisfaction and loyalty in the adventure tourism sector.