Human Resource Management in Startups: Challenges and Best Practices for Entrepreneurial Growth

Authors

  • Jalaja Anilkumar Assistant Professor, REVA Business School, REVA University Bangalore
  • Tejaswini Bastray Assistant professor, School of Commerce and Management, St. Joseph’s University Bengaluru
  • Bindu V Assistant Professor, Department of Management, St. Claret College Bengaluru
  • Naina Malhotra Assistant Professor, Department of English, Graphic Era Hill University, Haldwani
  • Mahabub Basha S Assistant Professor, Department of Management, International Institutes of Business Studies, Bangalore

Keywords:

Human Resource Management, startups, entrepreneurial growth, talent acquisition, employee retention, organizational culture, strategic HR practices, innovation-driven HR.

Abstract

Human Resource Management (HRM) plays a perilous part in the growth and sustainability of startups, where unique challenges often arise due to the dynamic and resource-constrained nature of entrepreneurial ventures. This review paper examines the challenges faced by startups in implementing effective HRM practices and highlights best practices that can foster entrepreneurial growth. Startups, characterized by their innovative and agile approach, frequently encounter issues such as talent acquisition, employee retention, skill development, and managing organizational culture. Limited financial resources, rapid scaling demands, and uncertain business environments further complicate HRM strategies in such firms. The paper explores key challenges including the difficulty in attracting and retaining top talent in a competitive labour market, the lack of structured HR policies, and the evolving role of founders in managing human capital. Additionally, it analyses the impact of these challenges on startup performance, employee engagement, and long-term viability. The review identifies best practices that successful startups adopt to overcome these hurdles, such as creating a strong employer brand, fostering a flexible and innovative work environment, and leveraging technology for HR processes. Strategic talent management, performance-based incentives, and inclusive organizational cultures are also discussed as key drivers for improving HR outcomes in startups. Through an examination of empirical studies and case examples, this paper delivers a comprehensive outline for businesspersons and HR professionals to circumnavigate the complexities of HRM in startups. By aligning HR strategies with entrepreneurial goals, startups can enhance employee performance, drive innovation, and achieve sustainable growth in competitive markets. This review concludes with recommendations for future research on HRM innovations in the context of evolving entrepreneurial ecosystems.

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Published

2025-07-19

Issue

Section

Research Articles